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Apple Case Study Analysis 2013 Oscar

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Case Studies

  • Apple Apology/Explanation Letter from December 28, 2017
  • EffectCheck® Analysis of Oscar Munoz’ Letter to the United Team on April 11
  • EffectCheck® Analysis of Donald Trump’s Inaugural Address
  • EffectCheck® Analysis of Cincinnati Children’s Hospital Press Release
  • EffectCheck® Analysis of Donald Trump’s Acceptance Speech at the Republican Convention
  • Republican Nominee for Vice President, Mike Pence’s Address at the 2016 Republican National Convention
  • Former President Bush’s Address at the Dallas Police Memorial
  • EffectCheck®Analysis of Benjamin Netanyahu’s and President Obama’s Remarks Following the Orlando Terror Attack
  • EffectCheck® Analysis of Cal Thomas’ Interview with Donald Trump
  • Analyzing Hillary Clinton's June 7, 2016 Speech for Overall Emotional Impact
  • A Tale of Two Trump Statements
  • Using EffectCheck® to Analyze the Emotional Responses from Candidates at the November 9, 2015 Republican Presidential Debate
  • Comparison of Opening Statements from Rep. Trey Gowdy and Former Secretary of State Hillary Clinton at the House Benghazi Investigation Committee
  • Jim Webb Withdraws from the Democratic Nomination for President
  • United Airlines’ Announcement of Brett Hart as Acting CEO
  • Letter from United Airlines’ new CEO, Oscar Munoz, to United® frequent flyers
  • Analysis of Gov. Scott Walker’s Announcement of his Candidacy for U.S. President
  • Analysis of Carly Fiorina’s Responses at the Undercard Republican Debate from August 6, 2015
  • Analysis of Jeb Bush’s Announcement of his Candidacy for President of the United States
  • Hillary Clinton’s Economic Address from July 13, 2015
  • Analysis of Donald Trump’s Announcement of Running for President
  • Analysis of Jim Webb’s Response to George W. Bush’s State of the Union Address 2007
  • BlackBerry's Open Letter To Its Customers
  • Obama’s Statement at October 8, 2013 Press Conference
  • A Tale of Three Apologies
  • Comparing the Lexical Effects of Speeches from President Obama, President Clinton, and Governor Romney
  • Comparison of Two Articles Covering Alex Trebek’s Heart Attack
  • David McCollough’s Commencement Address to Wellesley High School
  • Comparing the Lexical Effects of Scott Walker’s Victory Speech and Tom Barrett’s Concession Speech
  • Brief Case Study: Coca-Cola Responds to New York City’s Elimination of Large-Sized Drinks
  • Using EffectCheck to Better Understand the Lexical Effects of Mitt Romney’s Biography
  • Analysis of President Obama’s and Speaker Boehner’s Speeches on the American Debt Ceiling Debate
  • Climate Change Messaging and Anxiety: Why Advocates Should Reconsider their Tactics
  • How Not to Deliver Bad News: Dropbox CTO Arash Ferdowsi

Forget the Oscars, the Baftas, the Grammies and the Brit awards, in academic publishing circles there is little to beat the annual case awards from the European Case Clearing House (ECCH).

This year’s overall winner is a study of Apple Computer by two professors from Warwick Business School in the UK, Loizos Heracleous and Angeliki Papachroni. The case, Strategic Leadership and Innovation at Apple, has already been used by 31 organisations in 17 countries, according to Warwick dean Mark Taylor.

Harvard Business School, the business school with the largest portfolio of cases, won three awards, in the finance and accounting, economics and politics, and entrepreneurship categories - the last of the three for another case on Apple. Insead, which has campuses in Fontainebleau, Singapore and Abu Dhabi, was the other multiple winner, picking up awards in the ethics and marketing categories.

For his case on Zara, the fashion retailer, Felipe Caro of the Anderson school at UCLA won both the new case writer award and the production and operations management category award.

Last week the European Foundation for Management Development (EFMD) also announced the winners of its case competition - with a different line-up.

The Ivey school at the University of Western Ontario, Canada’s biggest case writing school, scooped three of the awards, including one in the Indian management category and another in the category for Latin American business cases. Insead, IMD, in Switzerland, and the Copenhagen Business School all won in two categories.

Case studies are often the bread-and-butter teaching material for business school professors and in spite of the increase in online and distance learning, the number of case studies published continues to proliferate. “Schools that traditionally excel in the case method are still producing winners, but no longer dominate the (ECCH) Awards,” points out Richard McCracken, Director of ECCH.



Della Bradshaw

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