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Sucht ihr noch ein ausgefallenes Weihnachtsgeschenk? Wie wäre es denn dieses Jahr mit Luft in Flaschen? Über dieses Geschenk unter dem Weihnachtsbaum würden sich zumindest die Chinesen wahnsinnig freuen. Denn aufgrund des Rekordsmogs in Peking ist frische Luft dort gerade Mangelware.

Ein kanadisches Startup hat diesen Mega-Markt jetzt für sich entdeckt und feiert große Erfolge — mit dem Verkauf von sauberer Luft in Flaschen.

Vitality Air wurde bereits 2014 gegründet. Zunächst jedoch weniger als ernsthafte Geschäftsidee sondern eher aus Spaß, wie Moses Lam, einer der Gründer verrät: „Wir wollten etwas machen, das gleichzeitig lustig und aufrüttelnd ist und beschlossen, auszuprobieren, ob wir Luft verkaufen können."

Zuerst konnten Kunden die Luft in Plastikbeuteln auf Ebay erstehen, mittlerweile ist das Geschäftsmodell jedoch um einiges professioneller geworden. Im eigenen Online-Shop verkauft das Unternehmen Luft aus dem Banff National Park in den kanadischen Rocky Mountains in Druckluftflaschen — und zu einem stolzen Preis: Eine 7,7-Liter-Sprühflasche kostet 32 Kanadische Dollar (21 Euro) und soll für etwa 150 Atemzüge ausreichen. Die 10-Liter-Flasche gefüllt mit Premium-Sauerstoff ist aktuell für den reduzierten Preis von 28,99 Kanadischen Dollar (19 Euro) im Angebot.

Der Smog ist in Teilen Chinas so schlimm, dass die Regierung die höchste Alarmstufe ausgerufen hat und Menschen fast nur noch mit Atemschutzmaske vor die Tür gehenNahorski Pavel/ShutterstockSeit das Startup sein „Produkt“ auch ins smog-geplagte China verschickt, kann es sich vor Anfragen kaum retten. Innterhalb von vier Tagen waren laut Vitality Air bereits alle 500 Flaschen der ersten Lieferung ausverkauft. Eine neue Lieferung, dieses Mal mit 4.000 Flaschen kanadischer Luft, ist bereits auf dem Weg.

Dabei ist die Luft aus Alberta, Kanada alles andere als ein Schnäppchen: Laut den Kollegen vom „Telegraph“ entspricht der Preis auf dem chinesischen Markt dem 50-fachen einer Flasche Mineralwasser! Trotzdem greifen die Chinesen zu. Troy Paquett, Mitgründer von Vitality Air, sieht sich als Wohltäter: „Für sie ist das eine Erleichterung“, sagte er gegenüber den Kollegen von „CNN“. 

Wohltätigkeit hin oder her, zusammen mit dem Mitgründer Moses Lam hat Troy Paquett zumindest eine Sache bewiesen: Man kann aus wirklich allem Geld machen, selbst aus nichts als (heißer) Luft.

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Peking ruft Alarmstufe „Rot“ aus — wegen Smog

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So viel Gehalt fordern Startup-Bewerber

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