4 Paragraph Cover Letter
Ah, writing the dreaded cover letter. The vital piece of the job hunt that almost no one enjoys. How can you possibly convey to an employer the depths of your awesomeness in just one page? Or, more importantly, what can you write to keep the reader engaged for the minute plus it takes to skim through one?
While writing great cover letters takes effort and practice, it’s imperative that you get that practice by a) including a cover letter with each application, and b) changing it for each job. No two jobs are exactly alike and therefore your cover letters should not be either. By tailoring your letter to the job you demonstrate to the reader both your understanding of the position as well as your desire to fill it. Speaking of the reader, always remember to address the letter to a specific person. Call the company, or check LinkedIn or the company site to avoid a generic greeting.
As a career coach, I always tell my clients that the key to writing a powerful cover letter is perspective. You have to put yourself in the position of the reader and think about what the employer needs to see in order to prove your value in the role. While you are writing, always keep this perspective in mind. Use the job description, both in terms of style and content, as well as other research on the company and position to suss out exactly why you are the perfect candidate. The following outline will make sure your cover letter actually contains this pertinent info:
1. First (short) paragraph–WHO are you?
This paragraph should grab the reader’s attention and announce your qualifications right away, e.g. “As a curator with over 10 years of experience building, producing, and executing art shows for my own gallery, I was inspired to see the MOMA’s posting for [X] position.” If a specific person referred you, make sure to drop her/his name in the first line. Getting a personal reference is the most important way to assure that your letter (and attached resume) will be read. This paragraph contains a quick sentence or two summing up your elevator pitch, e.g., “My extensive management training combined with a strong sales track record will allow me to immediately add value to your team.”
2. Second (longer) paragraph-WHY this job/company?
Here’s where you tailor the letter to demonstrate that you know why you want this particular position. Most job applicants skip this part completely! No employer will hire someone who can’t articulate what makes the job desirable, e.g., “Working as an engineer for [your company] would provide the exciting opportunity to innovate in a staid industry.” If you don’t express why you’re applying for this specific job, the letter will seem formulaic and have less of an impact. Even if you’re perfectly qualified for the position, the reader wants to see why YOU want this job. Explain to the employer how this job is suited for you as well as vice versa.
Do your research on the company and the particular role offered. Glassdoor and LinkedIn are helpful resources for research, but also read articles, talk to your network, and do your due diligence. This also ensures that you don’t waste your time applying to a job you never wanted in the first place.
3. Third (longest) paragraph-WHAT makes you a good candidate?
The real meat of the letter is in this paragraph, which communicates why you’re the best fit for the role. Remember the adage about writing, “show, don’t tell”? This portion is the perfect application of it. Instead of just listing your accomplishments, SHOW that you understand and appreciate the intricacies of the position by giving specific, translatable examples from your prior work. Something like, “By designing and orchestrating [x company’s] social media relaunch, I increased user engagement by [X] percent and drove traffic up by [X] page views. Some ideas I had for [your company’s] brand redevelopment include….”
Before you get started on this section spend some time carefully reading through the job description as well as any other ancillary research you’ve compiled on the employer and the job. Sometimes even highlighting the description line by line and taking notes about your correlating experience can be a productive starting point. Be sure to include the key terms mentioned in the listing.
4. Fourth (shortest) paragraph-SALUTATIONS and follow up details
The final section is where you summarize your qualifications, e.g., “Throughout my career, I have taken on diverse challenges and proven my ability to deliver positive results. I would be thrilled to further discuss the possibility of doing the same at [X].” In addition, be sure to offer references or other materials, state that you look forward to hearing from the company.
Now, about those resumes…
This article was originally published on GoGirl Finance.
Photo: markusspiske / Pixabay
The modern-day cover letter is your introduction—of any kind—to the employer.
A cover letter has three goals, which you can accomplish in four sentences. Check out the video along with the highlights.
Click here to download my free 4 Sentence Cover Letter with the exact format!
There are essentially three (non-verbal) means to introduce yourself to an employer:
Email (with attached resume)
Applicant Tracking System (ATS)
Your “cover letter” has three goals:
Explain why you’ve contacted the employer.
Provide insight on who you are and what you offer.
Show enthusiasm and interest in hearing (back) from the employer.
You can accomplish these three goals in four sentences, which I discuss in the video. Grab this free 4 Sentence Cover Letter to see the exact format!
If you have haven’t seen How To Build the Ultimate Professional Resume, check it out because some of the cover letter content references your resume.
You can also get the Interview Intervention Book Experience FREE, which has much more and includes an eBook, audio, chapter note, guides, and many aids related to job interviewing!
About the Author
Andrew LaCivita is the Founder & Chief Executive of milewalk and the milewalk Academy. As an internationally recognized executive recruiter, award-winning author, speaker, and trainer, Andrew has dedicated his career to helping people and companies realize their potential. He frequently serves as a trusted media resource and is the author of Interview Intervention, Out of Reach but in Sight, and The Hiring Prophecies (the eLit Gold Award Winner for Best Business/Careers/Sales Book for 2016).
Andrew’s passion is serving as a coach and trainer via his top 100 HR and Careers Blog, Tips for Work and Life®, and his online training site, the milewalk Academy. On a daily basis, he circulates his Today’s Line to Live By™, which is a self-developed inspirational quote. You can find these daily dispatches of inspiration on his blog and social media platform.
To learn more about Andrew and get the many free resources, books, and other helpful aids he offers, see his full biography and resources page.